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Each year, Giving USA reports on giving trends throughout the United States from the previous year. The most recent report for 2021 found the following: • Giving in the United States totaled nearly $485 billion in 2021. To put that in perspective,…

Retaining donors is “job number one” for fundraisers.  Unfortunately, most fundraising professionals aren’t very good at this.  Between the time donors make their first gift and the second appeal arrives, two out of three donors have decided not to give again.  This is…