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For anyone involved in fundraising for more than a few years, you’ve probably heard of “donor-centered fundraising.” The idea behind this concept is that everything a nonprofit organization does must primarily focus on making the donor experience as positive as…
Each year, I post the charitable giving of our federal elected leaders. This information can be found in their released tax returns. I think it’s helpful for voters to have a sense of their leader’s generosity especially in light of…
Each year, Giving USA reports on giving trends throughout the United States from the previous year. The most recent report for 2021 found the following: • Giving in the United States totaled nearly $485 billion in 2021. To put that in perspective,…
Retaining donors is “job number one” for fundraisers. Unfortunately, most fundraising professionals aren’t very good at this. Between the time donors make their first gift and the second appeal arrives, two out of three donors have decided not to give again. This is…
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